Use Cases

Leveraging LX data, particularly activity levels, as leading indicators of market trends, seasonality, etc. Informs industry-wide fluctuation tracking, demand models.

Personalized shoe finder based on LX data: Recommend running shoes based upon training habits and mechanics derived from wearables data.

Recruited consumers from new vertical through a free virtual event. Used LX data of participants to identify ideal personas and invite them to join an "Innovation Program": wear test program + product steering committee used to source design input from customers.

Supporting large-scale engagement strategies with multiple brands, primarily through digital experiences driven by data from connected wearables. These strategies include combinations of: short-term events/challenges, long-term research studies, community groups (e.g., digital run clubs, motivational exercise trackers, etc). Participants can also opt-in to ongoing data sharing with the brand to support future innovations.

Using LX data to dynamically select the most personalized & relevant content for each email newsletter recipient (topics specifically based on participants’ activity data) in order to drive increased engagement and conversion (open rate, click rate, conversion to paid content).

"In the wild" data gathering to support a research study investigating changes in cardiac function over the course of specific ultra running race distances, conducted by a world-leading research institution.

Ongoing, real-world data research initiative to better understand running-related injuries, injury risk, and future prevention of those injuries for branded consumer health & wellness initiatives. Recruitment tied into branded events, and findings being incorporated into products & services.