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Active & Outdoor Brands
CASE STUDY
“Success for us means understanding our customers. DashLX has enhanced every interaction”
– Dan Sheridan, CEO Brooks Running
See the Brooks Running case study
You're doing great on your new workout plan!
That's 6 days in a row! 👏
Make every message personal
Understanding your customer’s athletic journey is what truly builds strong relationships in the outdoor & activewear space. DashLX lets you be that partner.
Our tools help you send the right message at the right time — whether it's motivating a runner before a big race or letting a climber know when the conditions are perfect. By being there at the right moments, DashLX helps you create real, meaningful connections. These small, thoughtful gestures build loyalty, make customers feel truly valued, and show that your brand is right there with them every step of the way.
it's not marketing.
It's a relationship.
Well-timed, personalized messages can make all the difference. With DashLX, you can celebrate milestones as they happen —turning a typical outreach into a moment of true recognition. This not only strengthens emotional bonds but also drives measurable boosts in open rates, click-throughs, and revenue.
With DashLX, it’s about showing up at the right moments and making every interaction count.
That’s why brands that use DashLX with their loyalty clubs have seen email open rates increase by 33%, Click-Thru-Rates multiply by 15x, and have grown revenue/customer by 59%.
80% treadwear alert
You'll need some new shoes in about 3 weeks
Cohort 2: Women 25-35
Product Test: Yoga Pants
Activity: yoga or pilates
Product performance: week 5 of 7
Get product insights with every workout
DashLX helps you harness real customer data from every activity. No more generic assumptions — just clear insights into how your products perform in real conditions. Understand which features resonate, what works best, and where there's room for improvement. With these actionable insights, you can fine-tune products, improve relationships, and create messages that hit home.
And the best part is that DashLX let's you identify and recruit your perfect test cohorts from existing customers quickly and easily.
How it works
You're connected!
DashLX Integrates data from nearly any source
Get human- understandable insights... not just more data
Behavior-triggered real-time messages drive higher OR, CTR and AOV
Leveraging data through DashLX has been enterprise transformational for our company. What we have now is a digital nervous system that enables fast decision making across the organization, driving extremely sticky relationships with our customers.
Pete Humphrey,
R&D, Brooks Running
